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The Most Influential People in Your Church Are Getting the Least Targeted Discipleship

Written by David Mills | May 18, 2026 6:28:42 PM

The people shaping culture, creating jobs, and leading organizations in your community deserve more than a one-size-fits-all discipleship pathway.

Discipleship is the central task of the local church. Jesus didn't commission his followers to build programs or grow attendance — he told them to make disciples. Everything else the church does is either in service of that mission or a distraction from it.

Given that, consider this reality: the most influential people in most congregations — the ones who shape workplace culture, create employment, make ethical decisions that affect hundreds of lives, and hold genuine power in their communities — are receiving the least targeted, least specific, and least practically relevant discipleship the church offers.

That is not a neutral oversight. It is a Kingdom problem with Kingdom consequences.

The Underdiscipled Leader

There's a pattern that shows up consistently in research on Christian entrepreneurs. They are engaged in their faith. They believe in Scripture. They pray. They give. They attend. By every standard metric of church participation, many of them look like committed members.

But when asked whether their church has equipped them to navigate the specific spiritual terrain of business ownership — the ethics of the marketplace, the theology of wealth creation, the spiritual dimensions of leadership and influence — the answer is almost universally no.

62% of entrepreneurs wish they had a clearer understanding of how to use their gifts to serve God. They are not asking for more theology. They are asking for theology that connects to the Monday morning world they actually inhabit.

This gap is not their failure. It is the church's.

->Engage and disciple entrepreneurs on purpose

What Entrepreneurs Actually Need From Discipleship

The discipleship needs of an entrepreneur are not exotic or unreasonable. But they are specific in ways that generic discipleship programming doesn't address.

An entrepreneur needs a framework for navigating the ethical gray areas that come with business leadership — the hiring decision that involves competing loyalties, the contract negotiation where the other party is being less than honest, the moment when growth requires a choice between profit and people. These are not hypothetical scenarios. They are weekly realities for most business owners.

An entrepreneur needs a theology of wealth that is neither prosperity gospel nor reflexive guilt — a robust biblical understanding of what it means to create value, generate profit, employ people, and steward resources in a way that honors God and serves others.

An entrepreneur needs a community of peers who understand the loneliness of leadership. The decisions that can't be shared with employees. The anxiety that doesn't fit in a standard prayer request. The specific weight of being responsible for other people's livelihoods.

An entrepreneur needs a pastor who sees their business not as a competitor to their spiritual life but as a platform for it — who can speak prophetically into their professional choices with the same pastoral authority they bring to marriage and parenting and personal morality.

These are not extraordinary asks. They are the basic components of discipleship applied to a specific and significant dimension of human life.

The Mentorship Emergency

The Deloitte Global Gen Z and Millennial Survey found that 86% of Gen Z and 84% of Millennials identify mentorship and guidance as their top need. A separate study found that 83% of young adults believe a mentor could help them succeed — and that mentored young people experience a 15% increase in earnings between the ages of 20 and 25.

These generations are not asking for information. They are asking for relationship. They are asking for someone who has walked the path before them and is willing to walk alongside them now. They are asking for exactly what the church is supposed to be uniquely positioned to provide.

And yet the research on Christian entrepreneurs consistently shows that most of them cannot find meaningful mentorship in a church setting. 74% credit mentorship as critical to their growth — and most report that the church was not the source of it.

This is one of the most significant missed opportunities in contemporary ministry. The church has within its congregation experienced entrepreneurs who could mentor the next generation of business leaders. The next generation of business leaders is sitting in the church hungry for exactly that mentorship. The connection is not being made.

The Multiplication Logic

Here's what makes the discipleship of entrepreneurs uniquely high-leverage: it multiplies.

When you disciple a business owner well, you are not just forming one person's faith. You are shaping the culture of every organization they lead, the character of every employee they develop, the ethical standards of every marketplace they participate in. You are, in the most practical sense, extending Kingdom influence through every relationship and institution they touch.

The research on this is consistent. Entrepreneurs who are equipped with a biblical framework for their work lead differently. They hire with greater intentionality. They make decisions through an ethical lens that their peers often lack. They are generous in ways that shape the cultures of their industries. Their faith becomes visible not in what they say but in what they build.

That is discipleship bearing fruit in the places where it has the greatest impact.

The 2,000 Churches Prediction

Research from Pastors & Entrepreneurs projects that within ten years, 2,000 churches in the United States will have a dedicated entrepreneurship pastor or director — a staff role specifically focused on discipling, deploying, and supporting the business leaders in the congregation and community.

That prediction isn't wishful thinking. It's a response to documented need, growing demographic pressure, and a small but growing number of churches that have already built this infrastructure and are seeing remarkable results.

The question is not whether this movement will grow. It will. The question is whether your church will be among the leaders of it — or whether you'll spend the next decade watching the most influential people in your congregation remain underdiscipled, underengaged, and underdeployed while another church in your city figures out how to serve them well.

The Closing Question

The seven realities in this workshop series converge on a single pastoral challenge.

The entrepreneurs in your congregation are not a problem to be managed. They are not a demographic to be served. They are, potentially, the most transformative resource your church has for Kingdom impact — in your congregation, in your community, and far beyond.

They are already there. They are already carrying influence you haven't tapped. They are already hungry for what you have the capacity to offer. They are already watching — perhaps without fully articulating it — to see whether your church will make room for the whole of who they are, not just the Sunday morning version.

The pastoral calling here is not complicated. It is demanding, but it is not complicated.

See them. Name their calling as sacred. Build something for them. Walk alongside them.

What would it look like for your church to be the place every entrepreneur in your city goes to find their people, their purpose, and their pastor?

That question is worth your best answer.

->Get started discipling business owners and entrepreneurs on purpose

This article concludes the seven-part series based on The Entrepreneur Factor: 7 Critical Realities Every Pastor Needs to Understand.